Social Networking

The Tools and How to Use Them

  Social Networking tools

What is Social Networking?

Great way for teachers, ESP, and union members to connect and stay in touch using online tools that focus on creating internet communities of people who share common interests and activities, or who are interested in exploring similar interests and activities with others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Social networking (a form of new media) has forged new forms of communication and encouraged more people to share information. Social networking websites are being used regularly by your colleagues and friends.


Email and websites are no longer the main tools of communications for people and organizations.  Below is a decription of a few of the most popular social networking tools in use today.

Learn more about social networking
Social Networking 101

Facebook is a social networking website that connects internet users with their family, friends, colleagues and others who work, study and live around them. Facebook allows you to create a personal profile, search for and connect with other people. You can use Facebook to post the latest updates on events, discuss issues, conduct informal share photos, etc.


Create a Facebook Profile


1.  Go to
2.  Enter your full name, email, birthday, and an original password.
3.  Select male or female
4.  Click “Sign Up”
5.  In the blank box at the bottom of the screen, type the text that it is printed above.
6.  A confirmation email will be sent to the email you provided.
7.  Click the attached link in the email.
8.  Your facebook account is now activated.
9.  View the tutorial to learn how to find friends and connect with other groups.
10. Enter your email to find friends already in your address book. To find friends in your union’s network or local organization, type the name in the search box. Once connected, friends are notified of your posts, uploads, events and comments.















Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective tool. Here are a few Facebook tips:


  • Use your primary email to join Facebook so you receive email notifications
  • Be sure to set your privacy options
  • Think carefully about public photos and information. Consider what your employer would think of your profile
  • Search for both people that are currently real life friends and people you have not seen in a while.
  • Update on a regular basis
  • Use groups or lists of your Facebook fans. Your groups might include co-workers, union members, math teachers, bus drivers, etc.
  • Share your content. Attach your Facebook to a RSS feed and encourage followers to attach your Facebook RSS feed to their site
  • Use lots of photos and videos
  • Add your Facebok URL to your email signature, business stationary and cards, fliers and posters, etc.
  • Share useful articles, links and valuable resources that interest members and your friends
  • Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook
  • Find friends and members who have a story to share
  • Connect with experts in your field. Invite them to become a guest blogger on your blog or speaker at your event
  • Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present


Learn more about Facebook

MySpace is a free online community similar to Facebook. Users set up a personal profile page, then search for and connect with friends, family, colleagues and other groups. You can also add pictures and video to your page.


Create A MySpace Account

1. Go to
2. Click “Sign Up” in the bottom of the Member Login box.
3. Enter information as instructed and then click the “Sign Up” button.
4. Your MySpace account is now activated
5. You can now upload a picture of yourself, or hit “Skip this step” at the bottom
     right of the screen.
6. You can search for friends via email address or hit “Skip this step”
7. Click the “Verify your email address” at the top of the page. You will receive a verification email from MySpace. Click the included link, and you will be ready to upload photos, create a profile, and communicate with fellow union members.













 If you decide to launch a MySpace page, here are seven things you can do to increase your chances of success:

  • On your MySpace page, ask friends to take specific actions such as "link to your Web site," "subscribe to your e-newsletter," "tell a friend about your current campaign," etc.
  • Write blog entries and circulate your entries via your "bulletin board." Invite friends to post comments to your blog; visit your friends' pages and leave relevant and valuable comments; host events; and continue to add friends.
  • Add videos to your MySpace pages. Images and videos have a way of motivating people to take action.
  • Update your MySpace page frequently and customize it. If you have a campign theme, use it. Be careful not to make your page appear too stuffy or unprofessional.
  • Don't make the mistake of staying within your own circle of like-minded organizations. When you add friends, consider reaching out to folks outside of your circle.
  • Add your MySpace URL to your email signature line, business card, and letterhead in order to encourage people to visit your MySpace page.
  • Write articles about how your issues on the job or your union/association, using MySpace, to advance its causes and submit them to both online and print publications. Or publish them on your Web site and ask bloggers to link to them.


 Create Activists with MySpace


Twitter is a combinations micro-blogging tool and a social network. It allows registered users to send and read messages known as tweets. Tweets are text-based posts that look like instant messaging, SMS textx that you receive on your phone. But with Tweets (text-based posts) you are only allowed up to 140 characters for each individual message. Senders can can choose to allow anyone to view their tweets or limit the viewers to accepted friends or family. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. Twitter also allows you to search for information on desired topics, learn of ground breaking news, and connect and chat with friends, family, and other groups. It is a great tool for quickly communicating a message to a group of people. With utilities like Twitterfeed, it is easy to convert an RSS feed into Twitter updates. This makes it easy to use Twitter as a form of social media marketing.

Create a Twitter Account

1. Go to
2. Click “Get Stated-Join” in the bottom of the Member Login box.
3. Enter personal and security information, as instructed.
4. Hit “Create my account” at the bottom of the page.
5. Your Twitter account is now activated
6. Click help in the upper left to learn everything you need to know about twitter
7. Now you can search for friends or people that you would like to “follow”
8. Answer the question "What are you doing?"









 There are many different ways to use Twitter, and everyone uses it a little bit different. Here are a few ideas:
-To brand your organization or yourself
-To show and build your expertise on a certain issue, cause, or topic
-To engage others who do not know you or understand your issues
-To drive more traffic to your online communications
-To build a network or following on a specific issue
-To make your websites and blogs more interactive
-To encourage members to take action
-To ask questions and survey followers on issues. Find out how they feel about your organization or group
-To post helpful tips for teachers and ESP
-To share information and links to other sites
-To be more social with your colleagues and members
-To announce events

 Learn more about Twitter


YouTube is a free online video network service that allows you to upload videos, movie clips, TV clips, music videos, and amateur videos for YouTube visitors to see. YouTube members can watch, share, and upload an unlimited number of videos while unregistered users can only watch. Create an account and you can upload videos, choose favorites, subscribe to videos that are related to a specific topic, and add friends to share videos with.


Create an YouTube Account

1. Click “Sign Up” in the upper right corner
2. Complete the required information in the application
3. Check the terms and conditions box, and hit “Sign Up”
4. A confirmation email will be sent to your email account
5. Open the email and click “Confirm your email address” to complete the registration









YouTube has become the first stop for many people searching online for video. You don't have to be the best videographer, but if you have a camera and a compelling story to tell, you can create a huge following.

Here are a few things to keep in mind:


  • A basic video is all you need. Simple editing makes a huge difference
  • Find a basic video editing program that is not too complicated such as iMovie. Add a simple intro, music and transitions. It adds credibility to the movie and makes it more fun to watch.
  • Manage your content. The content is everything and will determine the success of your video
  • Make sure you have something valuable to say, before you hit the record button. No matter how slick the editing is, if you what you’re offering is of no value, people won’t view it, share it, or link to it.
  • Use variety. Keep it interesting!
  • Focus on YouTube. You may prefer to use another tool such as Vimeo, but there’s a lot more people on YouTube.
  • Get a microphone. Good clear audio, especially natural sound can go a long way.
  • Let Twitter, your blogs, and any other communication know that you have created and posted a new video
  •  Share your stories. Let people know what is really going on.


Mastering YouTube Basics


Become a YouTube Pro



Blogger is a free blog publishing tool from Google that makes it easy for a person to share their thoughts with others. Blogger makes it simple to post text, photos and video. It is one of many automated online publishing tools for blogs. A blog is basically a website where frequent web entries are posted along with web links. Web visitors are able to view the postings and reply by entering a comment. Blogs allow people to share information, hold online conversations, and/or debate issues in an organized realtime interactive forum. They are different than websites because the content is posted in a chronological order. You can also syndicate the blog content via RSS feeds.


Create A Blog Account


1. Sign up to open a Blogger Account or another blogging service
2. Create blog
3. Select template
4. Add content
5. Let other bloggers know about your blog (use twitter to announce your blog)










Blogs are a social phenomenon that have grown out of personal websites and email, and have now exploded into a new movement called social networking. Some organizations now use a blogging tool such as Blogger rather than a traditional website.



  • Post Regularly. Readers will be more likely to follow your blog if you have a regular posting schedule. Post weekly, post bi-monthly, post monthly
  •  Use Plugins like “relevant posts”, “most popular posts” and “recent posts” make your blog more sticky because they encourage readers to hang around longer. The longer a visitor is on your blog, the better chance you have of converting them into a regular follower.
  • Post from Experience- first-hand information. “How to” information is the number one selling product on the web. Most of it comes from first-hand information. Use case studies, write in the first person (eg, use “I”), tell your readers how you solved a particular problem, etc
  •  Speak to your audience. Clearly define who your audience is and speak to them – and only them – directly. You will get ancillary readers as a matter of course. BUT, you should always blog with your core audience in mind.
  • Make relevant posts on other authority blogs in your area of expertise.
  • Make your post long, make it short, make it mid-length, but by all means, write well. This cannot be taken for granted.
  • Promote Your Blog, everywhere. Don’t post it and forget it. This is your chance to use tools social networking to spread the word. Market your posts on Twitter, Facebook, MySpace, etc.
  • Use a Clean Design. A blog doesn’t have to have all the latest gadgets to be effective. A simple, clean design – with good content – will compete with the flashiest design every time.
  • Personalize Your Blog. Inject some personality.
  • MOST IMPORTANT! Don’t Give Up. Blogging is tedious, boring, monotonous and downright draining at times. Once you’ve blogged for a while, there will be days when you just want to chuck it in favor of something more exciting.


How to Set Up Your first Blog


Increase Traffic With Your Blog


FEA Blog Policy

 1 user(s) rated this page
Login to leave a comment
No Comments yet